VIRTUAL
Alcohol Regulatory Developments in Enforcement, Trade Practices, and Product Claims
October 1, 2026
October 1, 2026
12:00 pm (ET)
The alcoholic beverage industry continues to face heightened scrutiny across federal and state regulatory channels, with enforcement priorities spanning trade practices, labeling and advertising claims, and the conduct of companies and employees during government investigations. Recent activity, including the Southern Glazer’s resolution announced by Department of Justice and the Alcohol and Tobacco Tax and Trade Bureau, underscores the importance of understanding both civil regulatory exposure and the potential criminal dimensions of alcohol industry enforcement. At the same time, “better-for-you” product positioning remains an area of focus as brands seek to promote positive product attributes while navigating limits on nutritional, wellness, and health-related claims.
Members of McDermott Will & Schulte’s cross-practice team provided a quarterly update on the enforcement and regulatory developments shaping the alcoholic beverage industry.
Discussion topics included:
- Recent federal and state enforcement activity and what it may signal for alcohol regulatory priorities
- Criminal enforcement considerations, including recent developments involving alcohol industry investigations
- Practical guidance for companies when government investigators contact employees
- Trade practice compliance risks, with a focus on civil enforcement trends and coordination among federal and state regulators
- Labeling, advertising, and “better-for-you” claims, particularly how companies can evaluate product messaging around nutritional or wellness-related attributes