What’s up, 2026? – ESMA says Finfluencers | McDermott

ARTICLE

What’s up, 2026? – ESMA says Finfluencers

January 8, 2026

Read time: 2 min

Overview

Annabelle Rau and Dr. Cornelius Hille analyze ESMA’s new Finfluencer factsheet and the growing regulatory focus on financial influencers, highlighting what the developments signal for financial regulation and investor protection in 2026.

Authors

Annabelle Juliette Rau

Associate

Cologne

Dr. Cornelius Hille

Associate

Frankfurt