Strategic trademark counseling | McDermott trademark lawyers

McDermott Will & Schulte, a global law firm

Trademark & Copyright Strategy & Counseling

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Overview

[They] boast a large, integrated crew of trademark attorneys that will give any competitor a run for its money . . . [the firm is] an IP dynamo that offers wall-to-wall support around the globe.
World Trademark Review

Building and protecting the identity and reputation of your brand is paramount. Whether you are launching a new product or safeguarding your brand from new competition, it’s essential to partner with strategic trademark counsel.

That’s where we come in. Our business-first perspective makes us uniquely equipped to support all aspects of your company’s growth. From global trademark registration and enforcement to identifying and licensing copyrightable material and resolving fair use disputes, we are deeply invested in your success.

Depiction of The IP Lifecycle showing icons representing the following stages, in order, with arrows in between: Strategize, Build, Protect, Enforce, and Monetize. Strategize and Build are bolded while the final three stages are grayed out.

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Ranked Band 1 for Trademark, Copyright & Trade Secret (Illinois)

Chambers USA

Ellie Atkins, Sarah Bro, Christina Martini, Jennifer Mikulina, and Robert Zelnick recognized as outstanding individual trademark law practitioners

World Trademark Review

“[The firm] is the best of the best. The lawyers are knowledgeable and ensure that the final product is well polished. In addition, they are very responsive, professional, and extremely ethical.”

– Client Testimonial, Chambers USA

“It is always an excellent experience working with [the firm]. It consistently delivers top-tier legal services and has an outstanding reputation for handling trademark instructions.”

– Client Testimonial, World Trademark Review

“As a global company, we rely on [the firm] without hesitation for all trademark-related issues, large and small. They are incredibly responsive, creative, ethical, and grounded.”

– Client Reference, U.S. News – Best Lawyers, “Best Law Firms”

Insights
News & Media
Key contacts

Sarah Bro

Partner

Orange County, Los Angeles

Intellectual Property

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Trademark, Copyright, & Advertising Litigation

Life Sciences Intellectual Property & Innovation