Digital Marketing & Consumer Protection Lawyers | McDermott

McDermott Will & Schulte, a global law firm

Consumer Data & Digital Marketing

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Overview

In addition to spanning geographies and jurisdictions, today’s digital ecosystem is increasingly the focus of regulators who are highly sensitive to the complex issues surrounding online behavioral marketing campaigns and other modern uses of consumer data.

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Explore our interactive state privacy law map

Get a quick understanding of the obligations that state consumer privacy laws impose on your company. Visit our Global Privacy & Cybersecurity Resource Center for a summary of each state’s new privacy law.

We dig deeper to keep you informed with the latest legal insights, insightful analyses and events related to privacy.

Chambers Europe

“Out-of-the-box thinking, reliability and sustainable advice.”

Results
  • Advised a consumer products company on the implications of its email marketing campaigns under Canadian, US and European electronic-marketing laws
  • Assisted clients in implementing and effectuating consumer-choice mechanisms that comply with best practices and regulatory requirements under EU and US law
  • Advised a multinational hotelier on creating data analytics strategies, external marketing strategies, and revising online privacy policies to disclose such strategies consistent with legal and regulatory requirements

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Insights
Events
News & Media
Key contacts

Cross-Border Data Protection

Data Breach Management

Data Licensing & Strategies

Employer Data Privacy

Data, Privacy & Cybersecurity

Health Information Privacy

Information Security & Risk Mitigation

Privacy Litigation & Governmental Investigations