California’s Groundbreaking New Privacy Law: The Impact on Corporate Compliance Programs and the Business

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It has been less than two months since the EU General Data Protection Regulation took effect and organizations are still grappling with efforts to build effective compliance programs to address those obligations. Now, California has taken a stand by approving the California Consumer Privacy Act (CCPA), that adds another layer of complexity to implementing and maintaining corporate data protection programs. It is clear that the overall philosophy of both approaches is to provide covered individuals with greater visibility and control of how their personal information is collected, used, stored and disclosed. Reminiscent of GDPR, the new law will extend beyond California’s borders, including to businesses located in other states or other countries provided that they do business in California. Any business that does not comply with the requirements of the law will be subject to civil suits, including the potential for class actions, as well as enforcement action from the California Attorney General.

The California move raises a number of practical questions for those responsible for designing and implementing data protection programs in companies that provide goods and services to California consumers. Join us to discuss the new law, its impact on corporate compliance efforts, and its implications for your business. We will also discuss potential amendments before this law becomes effective in 2020.