Overview
This chat will provide a broad overview of the key legal issues for a company to be aware of when launching a new alcohol brand including licensing requirements, general alcohol regulatory issues, intellectual property protection, and key considerations when entering into a distribution agreement.
Takeaways:
- Licensing/permitting requirements for new-to-world alcohol companies/brands.
- General alcohol regulatory considerations (marketing/advertising and general trade practice watch-outs).
- How to protect your intellectual property.
- Things to consider before signing a distribution agreement.