Right of Publicity

Lynee Boisineau wrote this bylined article on right of publicity, a form of intellectual property that protects the name, likeness, image, or voice of persons during their lifetime, and in some states for decades after a person is deceased. This right „used to apply only to celebrities, but in today’s virtual world everyone is impacted and can therefore avail themselves of ROP protection,“ Ms. Boisineau wrote.