Managing the Risks Embedded in Embedded Marketing: Five Things Every Manufacturer of FDA-Regulated Products Should Consider

Vernessa Pollard co-authored this bylined article on the FDA rules governing embedded marketing: the use of branded pharmaceuticals in entertainment programming. The authors asked, “Does this practice … constitute advertising and if so, to what extent can the manufacturer of Brand Drug A be held liable for the fictionalized representation of its drug and its effects in [a] TV show?”

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