People

Alexei Cowett

Socio

Washington, DC

New York – One Vanderbilt Avenue

Alexei J. Cowett is a leading mergers and acquisitions (M&A) and corporate finance dealmaker, with a focus on emerging growth companies in the consumer and tech sectors and production companies, content creators, and high-profile talent in the media, entertainment, and sports industries. He is the co-head of the firm’s Media, Entertainment & Sports practice. In addition to his leadership role, Alexei advises high-profile talent in endorsement and equity deals tailored to their unique priorities. He also advises recognized brands in other industries, including the food and beverage and health and wellness sectors.

Alexei’s representations include complex corporate transactions, such as domestic and cross-border M&A, joint ventures and partnerships, and venture and private equity financings. Alexei also represents clients in general corporate and securities matters and advises on corporate governance issues. For several clients, he serves as outside general counsel and a strategic advisor.

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Results

Media, Entertainment & Sports

  • Advising Mr. Beast in several high-profile deals, including the opening of the Beast Land amusement park in Riyadh, Saudi Arabia, and various matters relating to Season 2 of Beast Games, the most watched unscripted show in the history of Amazon Prime
  • Represented Lionel Messi in connection with the formation of the Más+ by Messi sports beverage business, an international joint venture between Mr. Messi and Mark Anthony Presents
  • Represented James Wan and Atomic Monster in their merger with Blumhouse*
  • Represented Aura with Robert Downey Jr.’s endorsement and investment*
  • Actor Ryan Reynolds and his creative marketing agency, Maximum Effort Marketing, in its sale to performance television platform MNTN*

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Recognitions
  • IFLR1000, M&A, United States, Highly Regarded, 2025
  • Variety Magazine, Legal Impact Report Honoree, 2025
  • Legal 500 US, Recommended, 2025
Capabilities and Industries
Regional Markets
Credentials
Education
  • University of Pennsylvania Law School, JD, cum laude
  • Harvard University, AB, magna cum laude
Admissions
  • District of Columbia
  • New York
  • Virginia
Languages
  • Inglese
  • Francese